Our product is live — e-santral

Orders arrive on three channels.
They belong in one inbox.

SECA Yazılım builds e-santral for businesses that take their daily orders by phone, on WhatsApp and over email: an AI assistant that answers the call, and an order management platform that brings every channel together.

Explore e-santral See how it works
  • Set up in a day
  • Keep your number
  • GDPR/KVKK compliant

Built for businesses that take daily orders

  • Bakeries
  • Water & gas delivery
  • Restaurants
  • Food wholesale
  • Maintenance & service

The problem

The order flow breaks in three separate places

The phone rings while WhatsApp piles up, and the order sitting in the inbox is missed entirely. The record is on paper; the context is in someone's head.

01

An unanswered call is a lost order

At peak hours nobody can reach the phone. The customer doesn't call back — and you never find out they called at all.

02

Three channels, no shared record

The same customer called in the morning and messaged at noon. Two places, two people, neither aware of the other.

03

Production and routing done by hand

How many loaves to bake, what goes on which van? Recalculated on paper every single morning.

Product

What e-santral does

An AI assistant picks up the call, every channel lands in one stream, and the day's production and delivery lists come out on their own.

AI phone assistant

Answers the call, records the order and transcribes the conversation. Returning customers are greeted by name, and their usual order is already known.

Unified inbox

Phone, WhatsApp Business and email in one stream. Voice messages become text, and the customer's address and order history sit next to the message.

Orders and follow-ups

Missed calls and complaints are tracked automatically. Tasks get assigned, overdue items rise to the top, and a message becomes an order in one click.

Production and delivery lists

The day's orders are consolidated per product, then split into route-based delivery lists and a separate loading list for every vehicle.

Reporting and analytics

Peak hours, call answer rate, channel breakdown, response times and team activity — all on one screen.

Mobile access in the field

Delivery list, proof of delivery and customer details from a phone. The crew in the van sees exactly what the office sees.

Visit the product site e-santral.com

How it works

Setup takes a day

Same phone number, same WhatsApp line, same team. The only thing that changes is where the order lands.

  1. 1

    Connect your channels

    Your phone number, your WhatsApp Business account and your order inbox are connected to e-santral.

  2. 2

    The assistant takes over

    The AI assistant answers calls, records the order and leaves a full transcript behind.

  3. 3

    Your team works from one panel

    Every channel lands in the same list. Tasks get assigned and nothing overdue slips out of view.

  4. 4

    Lists generate themselves

    At the end of the day the production list, route-based delivery lists and vehicle loading lists are ready.

Technology

A SaaS architecture that scales on the cloud

Multi-tenant by design, with real-time speech processing and API-based integrations.

Cloud infrastructure

Horizontally scalable services running on managed cloud infrastructure, with monitoring, log aggregation and automated backups.

Speech and language models

Turkish speech recognition, real-time transcription and a large language model layer that extracts order intent from a conversation.

Integrations

WhatsApp Business API, SIP/VoIP telephony, email, and API-based connections to accounting systems.

Security and data protection

Per-tenant data isolation, encryption in transit and at rest, role-based access, and a retention policy aligned with Turkish KVKK and GDPR principles.

Company

About SECA Yazılım

SECA Yazılım is a two-person software company founded in Istanbul in 2026. We turned our experience building mobile and web applications into a product of our own, aimed at a problem we kept running into: small businesses still running their entire daily order flow through a phone line and a WhatsApp account.

e-santral is the result — an AI-assisted SaaS product that handles order intake, follow-up and distribution for small and mid-sized businesses on a single platform. We build it and we operate it.

Founded
2026
Pilot customers
3
Orders processed monthly
200+

How many orders are you missing?

Let's look at a week of your call records and count the ones that got away.

Request a demo

Contact

Let's talk

Reach us directly for a product demo, a partnership or a press enquiry.